The Happy Taxpayer
A self-help book that teaches you how to enjoy the tax season like the 1%
Entry for Young Shits 2021
Art Director: Moses Goh
Copywriter: Kenneth Wong
The brief was to get billionaires to pay their taxes by any means necessary.
Because everyone loves to read about the habits of the ultrarich, we looked at creating a self-help book that doubles as an expose on their tax evasion tactics.
Because everyone loves to read about the habits of the ultrarich, we looked at creating a self-help book that doubles as an expose on their tax evasion tactics.