Creative Team

Gary Lim
Zara Wee

Zhang Zifeng is a Chinese actress who gained fame as a young actress in China. However, it was time for her to shed her girl-next-door image (or, as they call it, "the nation's little sister") and enter the next phase of her career.

To help her with that, SK-II launched her as the face of their Qixi (Chinese Valentine's) festive campaign. But this time with a bold, new look.