Phish for Fish
Fake hacking C-level executives into action
Entry for Young Spikes 2020
Art Director: Jeremiah Tang
Copywriter: Kenneth Wong
The brief was to get C-level executives on board Conservation International's sustainable seafood programme to keep seafood on our plates.
We decided to do that by “hacking” them with fake news.
We decided to do that by “hacking” them with fake news.