Nonsense-Free . Somersby
Creative Team
Gary Lim
Moses Wu
Reynard Adrianto
Gary Lim
Moses Wu
Reynard Adrianto
Somersby wanted to reposition itself as the antidote to adulting, a light and refreshing reminder to not take life too seriously. They also signed their first-ever brand ambassador, TXT Yeonjun.
To launch this new position and brand ambassador, we stuck to the company line and took a no-nonsense approach.
Forget your typical brand ambassador spiels, brand-talk, and fluff. Our KPOP megastar only had 5 words throughout the entire brand film, that's it.
To launch this new position and brand ambassador, we stuck to the company line and took a no-nonsense approach.
Forget your typical brand ambassador spiels, brand-talk, and fluff. Our KPOP megastar only had 5 words throughout the entire brand film, that's it.
