2x Effie Bronzes

Creative Team

Gary Lim
Ivan Guerra
Reynard Adrianto
Allan Yeo
Yen Wee

Cut back to the summer of 2024, brat green was all the rage. Yeo's seized the moment, turning their First Harvest Green Tea into the green tea for Gen Zs in Singapore.

We ripped out our packaging and got bratty with it, transforming it into brattea.

Cryptic teasers were sent to influencers. Then we dropped brattea all over Gen Z hangouts in Singapore.

brat summer. brattea. so julia.