Tested for Life
A 100-hour long live stream to showcase
the durability of Bosch machines
Client: BOSCH Singapore | Agency: GOODSTUPH
Art Director: Jeremiah Tang
Copywriter: Kenneth Wong
Junior Art Director: Felicia Yap
To prove that Bosch is true to its "tested for life" tagline, we put its laundry machines to the test in a 100-hour live stream.
As fun as the concept sounds, laundry is notoriously boring, that’s why we held KOL workshops to keep users entertained throughout the 5 days of streaming.
To really hammer the point in, we also took the opportunity to educate users with quirky brand facts.
As fun as the concept sounds, laundry is notoriously boring, that’s why we held KOL workshops to keep users entertained throughout the 5 days of streaming.
To really hammer the point in, we also took the opportunity to educate users with quirky brand facts.