The Bosch InstaKitchen

Kitchen visualisation made insta-simple


Client: BOSCH Singapore | Agency: GOODSTUPH
Creative Group Head: Jayden Tan
Copywriter: Kenneth Wong
Junior Art Director: Jeremiah Tang | Jesselyn Neo

Awards
CCA Gong Awards 2019: Best Use of Social Platform (Silver)
CCA Gong Awards 2019: Best Use of Direct; Digital Channel (Bronze)
CCA Gong Awards 2019: Digital and Interactive Design (Bronze)



Every homeowner wants to visualise their kitchen first before committing to thousands of dollars on renovation. But not every homeowner has the patience to pick up SketchUp or Planner 5D.

To make kitchen design more accessible to new homeowners, we created an Instagram kitchen visualiser via Giphy stickers.